Privacy policy

Trek Privacy Policy

At Trek Bicycle Corporation, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, use our services, or interact with us. We want you to feel confident in the knowledge that your personal information is handled with care and respect.

Information We Collect

We may collect personal information that you provide to us directly, as well as information automatically collected when you use our website.

1. Personal Information:
When you engage with us, you may provide information such as:

  • Name
  • Email address
  • Mailing address
  • Phone number
  • Payment information (when making a purchase)

2. Non-Personal Information:
We may automatically collect certain non-personal information about your device and usage, including:

  • IP address
  • Browser type
  • Operating system
  • Pages visited on our website
  • Time and date of access

How We Use Your Information

We use your information for various purposes, including:

  • To process and fulfill your orders.
  • To communicate with you regarding your orders, inquiries, and support requests.
  • To improve our website, products, and services.
  • To send you marketing communications and promotional materials, if you have opted in to receive them.
  • To comply with legal obligations and protect our rights.

Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information with trusted service providers who assist us in operating our website and conducting our business, including:

  • Payment processors to facilitate transactions.
  • Shipping and logistics partners to deliver your orders.
  • Marketing and analytics providers to help us improve our services.

These third parties are obligated to protect your information and use it solely for the purposes for which it is shared.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us track your preferences and improve our services. You can manage your cookie preferences through your browser settings, though disabling cookies may affect your ability to use certain features of our website.

Your Rights and Choices

You have certain rights regarding your personal information, including:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request corrections to any inaccurate or incomplete information.
  • Deletion: You can request the deletion of your personal information, subject to certain legal exceptions.
  • Opt-Out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions included in our emails.

Security of Your Information

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any significant changes by posting the new policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.